Global Anti-Scam Alliance and Feedzai Release Global State of Scams 2025
The Netherlands, 7 October 2025 – The Global Anti-Scam Alliance (GASA), in partnership with Feedzai, has released the Global State of Scams 2025 Report . Based on a survey of 46,000 adults across 42 markets, the report provides a comprehensive analysis of the prevalence, impact, and policy challenges of scams worldwide.
In the past 12 months, 57 percent of adults worldwide experienced a scam and 23 percent lost money. Shopping scams affected 54 percent of victims, while investment scams and unexpected money scams each impacted 48 percent. Scam encounters were most frequent in South America, Africa, and Oceania, where up to one in four adults lost money in the last year.
The research also highlights the emotional toll of scams. 69 percent of victims reported (huge) stress as a result, while 17 percent reported a loss of confidence and 14 percent said scams created heightened tension within their family unit. Despite this, many scams remain unreported, with uncertainty over where to report being the main barrier.
93% of adults globally claim to take at least one step to verify if an offer is legitimate or not.
However, many often rely on methods that are less effective such as checking for spelling and grammar errors (27%); looking for reviews on the same website (24%) and checking if the company is on social media (21%).
Despite nearly three quarters of adults globally feeling confident in their ability to recognise a scam, scams remain prevalent, with many scam victims losing money and a significant proportion never reporting their encounters.
Jorij Abraham, Managing Director of GASA, comments: “We have a huge challenge, 73 percent of people worldwide feel confident they can recognize scams, however, nearly a quarter still lost money in the past year. Scams are not only draining finances but also eroding trust and creating significant stress within families. We are learning that scam awareness campaigns alone are not enough. We need to continuously educate consumers, build better solutions to recognize and block (AI) scams and work internationally closer to get to catch the scammers.
“Fraud isn’t just about transactions anymore. It’s about intent. Criminals are exploiting trust, behavior, and technology in real time. Stopping them takes more than spotting anomalies; it takes understanding human patterns. No single bank or payment provider can do that alone. The only way forward is collaboration across financial institutions and cybersecurity teams. That’s how we protect consumers everywhere.” — Nuno Sebastião, CEO, Feedzai The Global State of Scams 2025 Report emphasizes that scams are no longer isolated crimes but a global threat to consumer safety, financial stability, and trust in digital economies. GASA and Feedzai call for stronger international collaboration, better scam prevention tools, and accountability across platforms, governments, and industries.
Download the full Global State of Scams 2025 Report
About GASA
The Global Anti-Scam Alliance (GASA) is a non-profit organization whose mission is to protect consumers worldwide from scams. GASA brings together policymakers, law enforcement, consumer authorities, NGOs, the financial sector, telecom operators, internet platforms, service providers, and cybersecurity organizations to share insights and knowledge. Learn more at https://www.gasa.org .
About Feedzai
Feedzai is the world’s first end-to-end financial crime prevention platform, protecting people and payments with AI-native solutions that stop fraud and financial crime. Leading financial institutions trust Feedzai to manage critical risk and compliance processes, safeguarding trillions of dollars of transactions while improving the customer experience and protecting the privacy of everyday users. For more information, visit feedzai.com .
For media inquiries, interviews, or access to the full dataset, please contact:
Metje van der Meer
Marketing Director
Republic of Fiji Officially Joins Scam.org as National Anti-Scam Hub
Milestone Partnership Announced at Global Anti-Scam Summit in Lisbon, Following First Preview at UN Fraud Summit in Vienna
Three in Four Europeans Hit by Scams: Even Those Who Recognize Them Lose $2,735 on Average
The Global Anti-Scam Alliance (GASA) has released its State of Scams in Europe Report, offering a comprehensive look at scams across the region.
Adobe Joins the Global Anti-Scam Alliance as a Foundation Member to Advance Consumer Protection and Digital Trust
Adobe has joined the Global Anti-Scam Alliance (GASA) as a Foundation Member globally and within the GASA North America Chapter.
Meet the Nominees – Scam Fighter Awards at the Global Anti-Scam Summit Europe 2026
Meet the shortlisted Scam Fighter Awards nominees and vote for initiatives advancing scam prevention, research, policy, collaboration and technology.
Dutch National Police’s Game Over?! Campaign Prompts Scam Suspects to Turn Themselves In
A Dutch National Police campaign identified 74 of 100 suspects in impersonation scams, showing how public tips can support investigations.
What Really Works in Preventing Fraud Against Older Adults | Research Working Group Meeting
GASA’s Research Working Group explores evidence-based ways to prevent fraud against older adults and close research gaps.
Measuring What Matters: The New Methodology Behind the 2026 State of Scams Reports
Learn how GASA updated the 2026 State of Scams methodology with stricter validation, data cleaning, and loss calculations to estimate scam harm more accurately.
Brazil Introduces New Digital Protections for Minors
Brazil’s new digital statute strengthens protections for minors through platform design controls, age assurance measures, and regulatory enforcement.